When it comes to designing your company’s logo and branding scheme, it’s important to know that numerous elements have to work together to create the message you want to convey to your audience. One particular step that many business owners struggle with is sorting through the massive number of fonts in order to choose the perfect typeface for their logo design. Let’s take a closer look at the basics of typography and explore the impact fonts can bring to your branding.

There are 4 basic categories of type: serif, sans serif, script and ornamental. Serif fonts (like Times New Roman) are generally used for large amounts of texts, because many designers believe they are easier to read. Sans serif fonts (like Helvetica) are often used for headings, subheads and web copy. Script and ornamental fonts can add a decorative statement to your text, but they work best when used in small amounts.

Each typeface communicates a slightly different look and feel to the reader. It’s important to select a typeface that matches the characteristics you want associated with your company. Play around with various combinations until you find fonts that reflect the type of identity you want to portray. And remember the old saying “Less is more.” Don’t go overboard with the number of fonts you use. Likewise, do not use script or decorative fonts for large sections of text. Keep things simple so that your designs pop and make an impact on the reader.

If you are not very experienced in the art of graphic design, selecting a font and creating a logo for your company can seem like a daunting task. Luckily, Indianapolis companies have the opportunity to consult with the pros at Alphagraphics, a global leader in the marketing and design field. Located in Carmel, Alphagraphics has the capacity to help companies all over the city. Consult their website http://www.alphagraphics.com/ for more information.